Although the Cleveland Browns didn’t secure a spot for the Super Bowl, a slice of Cleveland graced televisions nationwide. Destination Cleveland’s ad commercial offered a unique perspective of Cleveland, as seen through the loyal eyes of a dog. It aired during the Puppy Bowl on Super Bowl Sunday.
Cleveland hopes to attract dog lovers to the city in Puppy Bowl ad
Destination Cleveland is thrusting the city onto the national stage with the launch of a fresh Puppy Bowl ad airing on Super Bowl Sunday, as News 5 Cleveland reported. Dubbed “Dog’s Day Off,” the 30-second ad showcases Cleveland from the perspective of man’s best friend – a dog. This marks Cleveland’s first paid national promotion as a destination city.
The commercial captures the excitement and enjoyment of a leisurely day in Cleveland. Moreover, this is all narrated from the unique viewpoint of a canine.
In the ad, the dog starts their day by stealing the spotlight at a Browns football tailgate. Then, they indulge in a meal along the lakefront at North Coast Harbor, followed by joining the queens for a lively drag show at Studio West 117.
Subsequently, they entertain alongside a street performer on East 4th Street and then enjoy a concert at Grog Shop. Finally, the canine wraps up the day with a leisurely drive past the Capitol Theatre in the Gordon Square Arts District.
The chief marketing officer at Destination Cleveland, Marie Scalia, explained the thought process behind the ad, as per WKYC-TV. She said, “We see more people traveling with their dogs – and considering pets to be their kids. This campaign allows us to speak to a segment of travelers that is growing.”
Continuing, she added, “By showcasing Cleveland’s tourism experience through the eyes of a four-legged best friend, we can tap into that audience and demonstrate why we’re a must-visit for dog lovers (and non-dog lovers, of course).”
Additionally, Destination Cleveland has announced that for those inspired to relocate after viewing the advertisement, the organization will cover up to $300 in adoption fees for a dog. Alternatively, they are offering a one-year membership to Taps & Tails, a social club catering to both humans and their canine companions.
